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Welcome to 2016: Can You Articulate Your Vision for the Future?

“You are not here merely to make a living. You are here in order to enable the world to live more amply, with greater vision, with a finer spirit of hope and achievement. You are here to enrich the world, and you impoverish yourself if you forget that errand.”

-Woodrow Wilson

In my work with executives and high-performing professionals, I have found that there is a profound difference between the individuals who have a vision for the future and those that do not.

You have probably seen this yourself in your own career experience. You have likely noticed that some people are incredibly motivated; they’re passionate at work, they bring energy to the office consistently and they seem to flourish.

The people I just described are much different than those who seem disconnected, lackluster or maybe even burned out at work.

It’s Not Just a Vision…

When I talk about “vision,” I don’t just mean a picture in your mind of what you would like the future to be. I’m talking about something deeper than that, something more meaningful.

I’m talking about the answer to the question, “What is it that you would really like to create in your life?”

When I ask my clients this question, I am most often met with silence. Or perhaps even an indignant chuckle.

I understand! It takes courage and deep honor for the self to be willing to boldly state what it is that you most truly want in your life, and that can be hard. However, that doesn’t change the fact that the people who are deeply connected to their wants and create a vision of the future based on their wants are much more likely to be successful in their endeavors.

…It’s the “Why” Behind the Vision

Creating a vision is important, but even more important than that is to craft a vision that speaks deeply to you.

Why do you want a raise or promotion? For more money? Why? What do you want the extra income for? Security? To send your children to college? To finally visit the vineyards of South Australia?

The more succinctly you can express your vision to yourself and to the world, the more powerful it is, and the more motivation you will feel to take courageous steps in the direction of your dreams.

I understand that this can feel really overwhelming, because I’ve been there! Fortunately, I had the guidance of more than one coach to help me get where I am today. In fact, I believe it is so important to have training from experts in your field that I have agreed to be part of a complimentary upcoming tele summit. Stay tuned for more details!

Did you enjoy this post? Please leave comment in the area below!

How to Repurpose Old Content

One of my clients is really established in the arena of working with artists, and she now wants to transition into mentoring other coaches. She hired me to take her stuff and tweak it around so it fits her new audience. Here’s an example of what I did for her.

3 Simple Steps to Writing a Terrific Twitter Bio

Capturing your essence in a clever, dynamic, and unique way all in less than 160 characters is a challenge. Yet, that’s exactly what you must do in order to have a Twitter bio that stands out, attracts followers, and gathers opportunities.

The secret to a compelling Twitter bio boils down to two key ingredients: connection and credibility. You create connection by sharing something personal, and you establish credibility by showcasing a unique or bragworthy aspect of your coaching practice. And yes, you do all of that in less than 160 characters.

Let me share three simple steps to a terrific Twitter bio.

Step 1: Determine your Keywords

Take advantage of search engine optimization (SEO) by utilizing important keywords, the most obvious of which is “coach.” Above and beyond that, highlight your strengths or uniqueness in the coaching field. Are you a relationship expert? Do you specialize in parenting children with special needs? Maybe weight loss is your thing.

Don’t forget that you can update your Twitter bio as often as you like, so if you have an upcoming event to promote, you can include that as well.

Here are two examples: Vegan chef on a roll. Catch my juicy recipe for zesty white sauce in RawFoodie Magazine coming out this month. Or: Business Coach for mothers. Balancing family life and bringing home the bacon is my specialty.

Step 2: Show your Personal Side

Now it’s time to create a personal connection. So, think about your interests outside of your work. Are you an avid reader? Do you love to travel? Maybe you’re an advocate for animal rights.

Whatever it is, you’ll create a deeper connection with your Twitter followers when you share something personal about yourself.

Let’s build on the two examples I shared in step one. At this stage, don’t worry too much about the length of your bio. We’ll get to editing in step three.

Example 1: Vegan chef on a roll. Catch my juicy recipe for zesty white sauce in RawFoodie Magazine coming out this month. I speak English and Spanish, and I love my dog Louie, and know every Jane Austen book by heart.

Example 2: Business Coach for mothers. Balancing family life and bringing home the bacon is my specialty. I was raised in Montana, and I absolutely love hiking, kayaking, and camping with my three amazing children.

Step 3: Editing

Remember, your Twitter bio must be less than 160 characters. So, now it’s time to do some creative editing.

The examples I’ve featured both surpass the Twitter bio word limit. So, let me apply the following tips in order to land within the 160 character guidelines.

Abbreviation is your friend. Insert symbols in place of words or letters whenever possible. For example, “and” becomes &; “are” becomes R; “you” becomes U, etc.

Delete any superfluous words. This one is challenging, because it’s often the extra words that add color and personality to your bio. But it’s time to be cutthroat and eliminate any excess baggage until you’re under the 160-character mark.

OK, let’s try it.

Vegan chef on a roll. Catch my recipe for zesty white sauce in RawFoodie Magazine this month. I speak English & Spanish, love my dog Louie, and know every Jane Austen book by heart. TOTAL CHARACTERS: 148

Business Coach for mothers. Balancing family life + Bringing home the bacon is my specialty. Raised in Montana, love hiking, kayaking, + camping with my 3 children. TOTAL CHARACTERS: 138

A terrific Twitter bio is possible when you rely on key words, showcase your professional credibility, create a connection by sharing something personal, and using some creative editing techniques.

Stack these guidelines up against your current Twitter bio to give it the boost it needs to showcase the real you and stand out at the same time.

How’s your bio coming along? Please share below, I’d love to see what you got.

Blog Babe Tip: Make sure to back up everything you’ve ever written, because re-purposing your content for other avenues is easier than you might think.

Use Tone to Connect with Your Audience

This sample is from a relationship coach who does Q&A blog posts every week. Since her blog audience is mostly single women who are ready to settle down, she connects with them using a warm and nurturing tone and maintains a sense of good-natured fun which is easily relatable for her audience.

Dear Cherry,

I love your weekly tips! They’re very helpful, and since I’ve been following
them, I started dating someone new. I really like him. He’s confident,
protective and loving and he makes me feel like a million bucks.

One thing has been bothering me. We usually see each other twice a week,
but on the days in between, he doesn’t respond quickly if I send him a text
message or an email. Sometimes he takes days to respond! I haven’t brought
it up, but I wish he’d respond quicker to my communication. Should I say
something, or back off?



Great question! It’s wonderful that you’re dating someone new and he’s
treating you well. Congratulations.

To answer your question, you said it: back off! In between dates, it’s best to
focus on your life and give him space. Remember, he’s a man. He wants to
pursue you! If you continue to message him in between dates, he might lose

We all get that urge to pick up the phone and ask him what he’s doing or
how he’s feeling, especially when we’re dating someone new who we really
like. You miss him! You’re thinking about him! It’s totally normal.

But whatever you do, put down the phone!

Read a book or take your dog for a walk, but don’t call him in between dates
unless you have to cancel.

During the week, he’s focusing on work and what he needs to do before he
can enjoy his time with you. Days might go by before he feels the need to
communicate with you, but just because he doesn’t want to text message
with you all day long doesn’t mean he’s not interested. If he keeps asking
you out, he’s still interested.

Got it? Good! In the comment section below, tell me what you do when you
feel the urge to call a man in between dates.

I’m Cherry Norris, with another fun and fail-proof tip to help you meet and
marry your man.


Blog Babe Tip: Warm and friendly, tough and kick-butt, or sarcastic and know-it-all: be mindful of your tone of voice. Your audience will connect with your most honest words!