There comes a time in most bloggers’ careers where they simply feel like they’re plumb out of ideas. They might feel like they’ve already blogged about everything, or that the topics that come to mind are just kind of… blah.
There are a couple things you can do in this situation to shake things up and really get your creative juices flowing easily when you sit down to write. After all, this is your area of expertise! And by the way, even though it might feel like it, there is no shortage of creative ideas… as my mentor, Dallas Travers, likes to say, “There’s always more where that came from!”
Try these three strategies to generate blog topics that excite you – AND your audience!
What’s Going On?
Whenever I have a call with a client and they start with, “I just don’t know what to talk about this week…” I pull out a question that I know is sure to generate at least one juicy topic: “What’s been going on in your life?”
100% of the time, the client will have an answer that leads to a blog post. For a business coach, it might be something like, “Well, I just signed with a new client, and we’re having some communication issues.” There’s a post in there about client relationships. Maybe they’re a weight loss coach and they say something like, “Oh, I just got back from Mexico and I only gained 1 pound!” There’s a post about how to stay on your diet plan when you’re on vacation.
Notice what’s going on in your day-to-day life. What’s present for you? How can that translate into something to which your readers will relate? When you’re really honest and present with your writing, your audience will be able to better connect. Don’t be afraid to share yourself vulnerably.
Re-Work Old Material
Nothing like bringing back the greatest hits! My general rule of thumb is that once a blog post is older than 9 months, it can be recycled. Now, I always recommend re-working it so that it has at least a slightly different twist, but revisiting old material that your readers are interested in is always a great way to keep things flowing on your blog.
Seek Outside Help
If these things just don’t seem to be helping you get excited about your blog, it never hurts to have a conversation with another person about your blog. This can be a coach, a friend or a professional writer (hey, that could be me!).
Have them ask you things like, “What kinds of questions are your clients asking you most often? What has you excited in your business right now? What’s a big problem you see in your industry?” All those questions will lead to fantastic answers that will work as blog posts.
How do you overcome blog boredom? Share your ideas in the comments section below.