Yep, you read that correctly: Getty Images, the same stock image company that was actively filing lawsuits against bloggers and others who used their images illegally, has given up. They are now distributing about 35 million images on the web… for free.
There’s an interesting back story here that has to do with the fact that Getty simply couldn’t send out lawsuits as quickly as people we illegally posting their images (read more about it HERE). The whole thing brings up a lot of questions about creative property ownership, how to share your art or content and still make money, and what that will mean for the future of doing business on the internet.
But in the meantime… let’s talk about how to post some awesome and FREE Getty images on your blog!
The Nuts and Bolts
Getty Images still has a few guidelines that you must follow. For instance, you can’t take one of their images, put your logo on it, and use it to sell a product or service. Basically, just because they’re not making money off the image doesn’t mean that you can.
So, if you’re just using the image to help illustrate a point for your blog post, no problem-o.
Step 1: Visit www.GettyImages.com
Step 2: Type in a key phrase, person’s name, or item you wish to feature
I just typed in “rainbow,” for example. My results are some images of rainbows, but a lot of celebrities and events come up as well. The image posted below was one of the results.
Step 3: Click on the button that looks like </>
That means “embed.” You’ll be presented with an embed code to insert into your next blog post. Copy, paste, and voila!
Basically, Getty Images made it possible for internet users to take advantage of their content while they still get all the credit and social shares. Brilliant! Like the old saying goes…