How to Write Something They Actually Care About

Today I read that there are an estimated 45 billion webpages live on the Internet as of April, 2016. Even a week from now, a month or a year from now, can you imagine how that number will have exploded?

Talk about a crowded market!

With so much happening on the Internet, how can you craft something that actually stands out to your market? That people will care about, and that will be helpful to them?

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The Secret to Becoming a Guest Blogger on Big Platforms

Most businesses and entrepreneurs now recognize that blog content is a huge factor when it comes to driving traffic to your website, educating your audience, and staying relevant in your field. Being a guest blogger for big platforms can HUGELY help build street cred and stay relevant!

In fact, in 2015 Hubspot found that B2B marketers that blog receive 67% more leads than those that do not.

The article goes on to say:

One of the biggest benefits of blogging is being able to attract high quality leads – even when you’re not working. The more a lead has contact with you, the more likely you are to make a sale. If you’re putting out valuable content on a consistent basis, you’ll be surprised how much your leads will skyrocket.

Even your old blogs can get you noticed if they’re relevant and answering a question many visitors are searching for. Make sure you’re constantly updating older blogs so they continue to bring in the high-quality traffic.

So, if you’re not blogging yet, you should be! But my guess is that if you’re reading this article, it’s not so much a question of whether or not you are blogging, it’s a question of, “now that I have all this great content, how do I get people to see it?”

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Blog from a Place of Service

So you’ve got this business. Maybe you love it, maybe you don’t. Maybe it’s just kind of the thing you do so that you can put food on the table. Or maybe it’s the thing that springs you out of bed every morning because you’re so excited to work on it.

… or maybe it’s a little bit of both.

Either way, your business is the way you contribute to the world. It’s the way you give back.

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Now, you can read that sentence and take a woo-woo spiritual approach to it, or you can simply look at the world in terms of commerce and realize that, truly, in order for anything or anyone to be nourished and happy in life, they must give back.

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