Most businesses and entrepreneurs now recognize that blog content is a huge factor when it comes to driving traffic to your website, educating your audience, and staying relevant in your field. Being a guest blogger for big platforms can HUGELY help build street cred and stay relevant!
In fact, in 2015 Hubspot found that B2B marketers that blog receive 67% more leads than those that do not.
The article goes on to say:
One of the biggest benefits of blogging is being able to attract high quality leads – even when you’re not working. The more a lead has contact with you, the more likely you are to make a sale. If you’re putting out valuable content on a consistent basis, you’ll be surprised how much your leads will skyrocket.
Even your old blogs can get you noticed if they’re relevant and answering a question many visitors are searching for. Make sure you’re constantly updating older blogs so they continue to bring in the high-quality traffic.
So, if you’re not blogging yet, you should be! But my guess is that if you’re reading this article, it’s not so much a question of whether or not you are blogging, it’s a question of, “now that I have all this great content, how do I get people to see it?”