Become More Effective by Eliminating Your Options

“A confused mind always says ‘no.’”

I’m not sure where that quote originated, but I’ve heard it often in the context of sales and marketing. The idea is that if you confuse your audience with multiple offers or complicated payment plans that go on forever, they’ll become unable to make a decision and instead just do nothing.

This is a thing. This is totally a thing – know how I know? Because my confused mind said NO last night (and in fact, says ‘NO’ all the time).


See, even though my business is centered around blogging and creating rock-solid online relationships with potential clients, I get super overwhelmed when there’s too many SEO strategies/list building techniques/business building plans flying at my face.

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