The last couple of weeks have been focused on guest posting – why you should do it, how you can do it, and how it can benefit your blog (click HERE to check out last week’s post). By now you know that an incredible way to increase traffic to and awareness of your blog is to regularly appear as a guest writer on other highly-trafficked blogs.
So once you’ve gone through the work of pitching, writing and submitting your articles, what do you do when it’s finally up on their website?
Share That Sucker!
Having a guest post go up online is a great excuse to reach out to your fans/followers/tribe/potential clients with news. However you communicate with your people is great. That could be Twitter, Facebook, LinkedIn, or even your newsletter. In fact, if you can share this information on all of those platforms, that’s the best!
If you’re celebrating being published on a platform for the first time, I highly suggest reaching out to people you’re close to and asking them to read the article and drop a comment in the comment area. Why? Because you want to make a good impression, as a guest blogger! Show this new platform that people are interested in your material.
A great way to reach out to your close contacts to ask for this “favor” is to send a brief email that goes something like this…
“Hey Allison, I have some exciting news to share! I was just accepted as a contributing writer at Brazen Careerist.com! I’m really proud of this work and I would love for you to take a look.
“In fact, if you’re open to it, would you please visit the link and leave a comment in the comment box? Thanks so much!”
And then, don’t forget to share the link, of course!
(But Don’t Forget Your Manners)
It’s kind of a big deal that you were able to appear as a guest on this awesome blog, so when you’re sharing your shiny new work of words, be sure to give credit where credit is due. Always link back to the host page if you decide to “re-blog” the article on your homepage.
In fact, if you’re sending out this post via newsletter, it’s highly suggested that you only post the first chunk of text and then link back to your host blog page with a “read more” tab.
Remember, the more eyes you put on their page as a result of your genius writing, the more badly they’ll want you back.
Check Before You Post
Finally, think twice before you post the article to your own blog. Yes, you wrote it, and you should be able to share your writing on your blog, but check with the host blog first. Oftentimes bigger blogs like Mashable or Brazen have guidelines about how soon you can re-post the article on your own site. Sometimes the guideline is never. Just be sure you’re clear on the expectations before you do anything that could harm your relationship.
Have you guest posted on another blog site? Share your links in the comments below!