Do you ever get the feeling that social media – including blogging – is just one big shouting match where everyone is trying to one-up each other?
I’ve heard a lot of business owners talk about this. It can feel reallllllly frustrating when you feel as though you’re putting out content and content and content and you’re not seeing the “massive returns” that social media supposedly will reap.
So, let’s get really realistic about how to identify whether your blogging and social media efforts are actually making a difference. There are a few key ways to pinpoint if you’re meeting your goals, and sometimes they may be more subtle than you would expect.