There’s nothing more frustrating than pouring your heart out in a blog post, spending the time to edit and perfect it, and then getting no hits on the post. If no one reads your article, it can be very discouraging and feel like you’ve done all that work for nothing – especially when you KNOW you’re providing quality information that could make a big difference to your target market. If only they knew it existed!
Today I’m going to share with you the #1 way to find your target audience, and bring them back to your site. And guess what? It won’t cost you a penny! Sounds almost too good to be true, doesn’t it? Well, there is a bit of legwork involved, so let’s get started.
Take Yourself, for Example
If you take a moment to think about your own process with your blog, what are your biggest struggles? When it comes to blogging, most people have difficulty staying consistent. That is, regularly providing content that is timely, interesting and relevant to their readers so they’ll keep coming back for more.
You know the feeling: you just wrote an awesome blog post last week! Now it’s Monday again, and you have to come up with something brilliant this week, too! It can definitely be a challenge to stay “on top of your game.”
This challenge is no different for larger blogs with more readers. They also struggle to keep their readers engaged with intriguing content – only they probably post more regularly, and so the obstacle is greater! So, knowing that this issue is pretty much universal, let’s go about solving it in a way that will benefit you AND the larger blog.
The Solution: Guest Blogging
You’re already writing fantastic articles. What if they were posted on blogs that get more traffic than your site, and encouraged readers to check out your stuff?
If you do it right, composing articles for other blog sites is a great way to increase your exposure to the people you’re interested in working with. Now notice that I said “if you do it right.” Yes, there is a right way and a very, very wrong way to go about guest posting.
If you offer a service to overstressed working moms, you’ll want to be posting on blogs like Working Moms on the Run because that’s where your target audience is hanging out. It wouldn’t make sense if you posted on dog-sitter sites, or technology blogs. Be smart about where you guest post.
You’ll also want to do your research: which blogs accept guest posts, and which just have one or two regular writers? Find out what’s what and save yourself time and energy!
Your Assignment This Week
This week, your assignment is to figure out which blogs you would like to write for. Which sites are a good fit for your market? Where are your ideal clients hanging out? Make a list of at least three. Next week we’ll put that information into action.
Have you ever written a guest post? What did you like about it? Leave a comment in the area below.