Last week, we introduced the idea of guest posting on other people’s blogs and how that can really help spread the news about your business and create connections with other bloggers. Your homework was to find 3 blog sites where you would like to share your content (click HERE to read last week’s post).
This week, let’s talk nuts and bolts. Sure, you want your stuff to go up on other sites- but how do you approach them about sharing your content?
Make It Easy For Them To Say Yes
The less work they have to do, the easier it is for them to say yes. Find the contact information on the site – usually there’s a contact page with an email address or intake form for the site admin. If you can’t find anything on the website, try sending them a message via Twitter.
On Twitter, write something like, “Hey @workingmomblog, I share great recipes for toddlers on my site. How can I get in touch with you about guest posting?” Chances are, you’ll hear back pretty quickly.
If you’re able to find their email address, a more flushed-out proposal is appropriate. There should be three components to your letter: 1. Introduction + Credibility, 2. Why their readers will love your writing, and 3. Include three topic ideas from which they can choose.
So, your letter might look something like this:
Hello Working Mom Blog,
[Introduction + Credibility] My name is Allison Volk, I’m the Blog Babe. I take your stuff and turn it into blog posts so you don’t have to deal with it! Basically, I write content for small businesses and coaching practices to keep their online presence cooking even when they’re too busy to focus on creating content on their own. Check out some of my work at www.theblogbabe.com.
[Why their readers will love my writing] I know that it’s really important to your readers that they get to spend time with their families and maintain a thriving career that they love. I think they will enjoy hearing from a blog expert who knows how much effort it takes to keep a strong online presence alive. Most of my writing is geared toward making blogging easier and more time-efficient.
[Three Topic Ideas] Here are some ideas I have for guest posts on your blog: 1. Why you shouldn’t spend more than an hour a week on your blog. 2. How to minimize time online in 3 easy steps. 3. The 7 greatest mistakes working moms make in social media.
Let me know if any of these ideas speak to you, or if any other topics come to mind when you read over this email. I know you’re super busy, so I’ll follow up with you in a week to see what you think.
Leave The Ball In Your Court
You might have noticed that at the end of the email, I told them that I would follow up with them. That’s right – I’m not waiting for them to get back to me. Chances are, they will be excited about my proposal and respond quickly, but in case they don’t, I’ve just given myself permission to check back with them in a week.
So, what do you think? Ready to reach out and share your writing with the world? Next week, I’m going to talk about what to do AFTER you’ve been accepted. There’s a special etiquette when it comes to guest blogging that you must know.
How’s your progress going? Have you successfully reached out to any blogs, and have they responded? Leave a note in the comments below to join the conversation!