The Secret to Becoming a Guest Blogger on Big Platforms

Most businesses and entrepreneurs now recognize that blog content is a huge factor when it comes to driving traffic to your website, educating your audience, and staying relevant in your field. Being a guest blogger for big platforms can HUGELY help build street cred and stay relevant!

In fact, in 2015 Hubspot found that B2B marketers that blog receive 67% more leads than those that do not.

The article goes on to say:

One of the biggest benefits of blogging is being able to attract high quality leads – even when you’re not working. The more a lead has contact with you, the more likely you are to make a sale. If you’re putting out valuable content on a consistent basis, you’ll be surprised how much your leads will skyrocket.

Even your old blogs can get you noticed if they’re relevant and answering a question many visitors are searching for. Make sure you’re constantly updating older blogs so they continue to bring in the high-quality traffic.

So, if you’re not blogging yet, you should be! But my guess is that if you’re reading this article, it’s not so much a question of whether or not you are blogging, it’s a question of, “now that I have all this great content, how do I get people to see it?”

4_25_2016_Guest_Blogger

Continue reading

Will You Endeavor to Give Love?

Seems like these days you can find a scandal hiding under every rock, a horrific story of violence around every corner, and a frightening tale of inequality and doomsday just about to sneak up on you from behind.

It’s true that a lot of the issues you hear talked about on NPR or during the presidential debates feel really… big. And sometimes they make me feel really small.

With that small feeling comes the sense that I’m just a single voice in an ocean of voices, many of which are louder or more impassioned than mine.

4_18_2016

But I’ve come to the conclusion that although my voice probably won’t sweep through the world and cause a tsunami of change… there are some people who hear it. Some people know that I exist, interact with me on a daily, weekly or monthly basis.

Continue reading

Become More Effective by Eliminating Your Options

“A confused mind always says ‘no.’”

I’m not sure where that quote originated, but I’ve heard it often in the context of sales and marketing. The idea is that if you confuse your audience with multiple offers or complicated payment plans that go on forever, they’ll become unable to make a decision and instead just do nothing.

This is a thing. This is totally a thing – know how I know? Because my confused mind said NO last night (and in fact, says ‘NO’ all the time).

4_11_2016

See, even though my business is centered around blogging and creating rock-solid online relationships with potential clients, I get super overwhelmed when there’s too many SEO strategies/list building techniques/business building plans flying at my face.

Continue reading