I love using the word “Juicy” to describe blog topics. It makes me think of a succulent piece of fruit: it’s perfectly ripe, it’s oozing sweet juices and it’s just waiting for someone to come up and take a big bite.
We all want to feature blog topics this appealing every week. You know, the topics that your audience is simply salivating over. But sometimes things get so busy that sitting down to think of topics – let alone “juicy” topics – feels like an impossible task. Where can you find those oozing, sweet, succulent topics?
When I start working with a new blog client, one of the first questions I ask is, “Who are you talking to?” Some clients really have this nailed – they know exactly who their ideal reader is, down to the gender, age, race and living situation. That’s great, and it makes blogging much easier.
When you’re not sure exactly who you’re talking to, things can get a little tricky. I had one client who was a brilliant guitarist. He had some trouble with his blog, however, because as well as performing on stage, he also taught guitar lessons. He wanted the blog to be for potential students of the class as well as potential venues who would hire him. But here’s the problem: if he looked like just another guitar teacher, why would a venue pay to bring him in? Continue reading →