If I had to sum up the importance of blogging in a simple phrase, I would say that it boils down to this: Blogging is a platform where you can connect with your target audience in a meaningful way that builds your credibility and delivers useful information that they can implement instantly.
They come for the great content, and stay because they start to, well, fall in love with your awesome, unique personality! Not only that, but the more content you post online, the more expert and professional your brand looks. In my book, there’s no question about the importance of blogging. Continue reading
We bloggers love to throw around important-sounding blog terms like “keywords“, “SEO” and “backlinking.” Yikes! If I just effectively scrambled your brain, don’t worry – we’ve all been there at one time or another. Honestly, these terms are used so loosely these days that one term to one person may mean something completely different for someone else.
Not too long ago, I survived one of the top five worst nights of my life. I can’t honestly say that it was THE worst night of my life – because let’s face it, a bad experience camping can’t really compare to an actual tragedy (like losing a loved one) – but definitely top 5.
My boyfriend and I decided to camp for two nights in Moab, Utah in October on our way back from a road trip to Colorado. He brought the tent and air mattress, I brought the sleeping bags and s’mores. Should have been an ideal experience, right?
Only one thing: I was sick with a sore throat and my nose was running like crazy. That should have been my first clue, but we decided to go ahead with the trip anyway because we absolutely had to be back in Los Angeles at a certain date.
The first disaster struck when Colin opened up the tent bag and a wall of urine-smell barraged us. “Uh-oh….” he said, “Looks like Sunny (his deceased cat) peed on this tent and I didn’t realize it…” Continue reading