Have you ever wanted to keep a blog post at the top of your page to make sure that people will see it first? That’s what sticky posts are for!
If you’re launching a new program and the registration closes soon, or if you’re holding a contest with a deadline, or if you have some big news that you don’t want to be pushed down to the bottom of your blog, putting a sticky post at the top of your page is a great way to make sure that you’re keeping eyes on the event.
I can use my theater company, The City Shakespeare Company, as an example here. We have a blog that posts once a week (sometimes twice when we’re selling tickets). It’s all great information that we post, but we want to make SURE that readers see how to purchase tickets FIRST, so we make that post sticky.
Not too long ago I wrote a guest blog post for an acting website. In the post, I joked about how, whenever you’re about to go on a first date with someone, you should Google them first (it would be silly not to!). Along that same train of thought, I talked about why it’s important to Google yourself so you know what kinds of things come up when someone types your name in the search bar.
Not surprisingly, there were a few scoffing remarks about how vain it is to Google yourself. I’m not sure why, but it seems like people still think that searching for yourself online is vain. It’s not. Instead, it’s actually Continue reading
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