Content Marketing: Is Blogging Really that Important?

These days, having a strong online presence that really highlights who you are and what you have to offer is vital to creating a long-term business strategy. However, I still run into people who say, “Allison, I’ve already got enough clients just from meeting people in person at networking events! Why should I go to the trouble of setting up a blog?”

I love this question because it let’s me talk about the future. Sure, you have plenty of clients now – but did you know that more and more business is being transacted online every single day? Did you also consider that the youngest consumers and future employees – people who will soon be dictating the marketplace – have a completely different relationship to the Internet and online content marketing than you did, and have completely different expectations for online presence?

Check out today’s video about why it’s important to craft a humming online presence. What do you think?

Blogcast – 2,000 hits in 24 hours

Over the weekend, I had the chance to create a blogcast for the Broadway Boomers, a Broadway musical theater group in Louisville, Colorado. Although Boomers has a blog which they update monthly, the organization isn’t used to getting many hits with their online marketing.

We created this fun video to promote the summer program they’re launching in June. Within 24 hours, the video had 2,000 hits on Facebook!

Check it out:

Why Great Writing is Vital in Establishing Your Credibility

There are certain things we take for granted as business owners in the 21st century. Social media is now just part of life. We expect to be able to look up anything – anything – online and find it within seconds. Heck, even getting from point A to point B is considered very simple, even in a new city or country.

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You know what else we take for granted? Continue reading