These days, having a strong online presence that really highlights who you are and what you have to offer is vital to creating a long-term business strategy. However, I still run into people who say, “Allison, I’ve already got enough clients just from meeting people in person at networking events! Why should I go to the trouble of setting up a blog?”
I love this question because it let’s me talk about the future. Sure, you have plenty of clients now – but did you know that more and more business is being transacted online every single day? Did you also consider that the youngest consumers and future employees – people who will soon be dictating the marketplace – have a completely different relationship to the Internet and online content marketing than you did, and have completely different expectations for online presence?
Check out today’s video about why it’s important to craft a humming online presence. What do you think?